Agenda InformNorden and Nordisk Lokaltrafik

The Conference programme covered 8 innovative sessions with 42 speakers.

All InformNorden sessions (marked green) were held in English, while some Nordisk lokaltrafik speeches (marked blue) were delivered in Swedish, Norwegian or Danish.

Click a session title to start downloading the corresponding presentation (PDF format). 

MONDAY 22 October 09.30 – 17.00

Plenary with Persontrafik 2018

09.30 – 10.00 Registration at Stockholm International Fairs, Älvsjö, Stockholm
10.00 – 12.30 Persontrafik 2018 – see program www.persontrafik.se
12.30 – 13.30 LUNCH BREAK
13.30 – 15.00 Persontrafik 2018 – see program www.persontrafik.se
15.00 – 15.30 COFFEE BREAK

Welcome and Keynote – the Nordic Stream with InformNorden and Nordisk lokaltrafik

Moderator: Frode Hvattum, Ruter As

15.30 – 15.40 Words of welcome by Caroline Ottosson
CEO SLL Trafikförvaltningen, Stockholm and local host
15.40 – 16.00
Nordic Keynote: How to govern the smart mobility transition and our role in “combined mobility”?
Strategies for Combined Mobility with examples from Stockholm, Helsinki, Gothenburg , Copenhagen and Oslo.
Frode Hvattum, Chief of Strategy, Ruter As, Oslo
16.00 – 17.00 Executive roundtable: How will our PTAs meet the Smart Mobility revolution?
Will automated vehicles (AVs), sharing applications and IoT revolutionize individual and public transport in urban areas? How could a transition towards ‘Smart Mobility’ be organized, financed and operated? Which parts – if any – of smart mobility will need to be subsidized, and which parts will be for profit? How should the PTA’s adapt in order to include ‘smart mobility’ within a strengthened mandate of social inclusion and urban life quality?
Meet the PTA CEOs from Stockholm, Reykjavik, Oslo, Copenhagen and Helsinki.

  • Caroline Ottosson, SLL Trafikförvaltningen.
  • Jóhannes Rúnarsson, Straeto.
  • Bernt Reitan Jenssen, Ruter As.
  • Dorthe Nøhr Pedersen, Movia.
  • Suvi Rihtniemi, HSL/HRT.
17.00 – 21.00 MINGLE


TUESDAY 23 October 9.00 – 17.00

Utveckling av nya mobilitetsformer – hur gör vi det bäst?
Innovating technology – how can it best be done?

Moderator: Jens Plambeck, director Strategic Planning, Trafikförvaltningen SLL

09.00 – 09.15 Mobilitet som tjänst – utmaningar för att komma dit – och möjligheter!
Stefan Thulin, SLL Trafikförvaltningen, Stockholm
09.15 – 09.30 MaaS ecosystem development from PTA’s point of view – Case: HSL
Jemina Uusitalo, Project Manager, HSL/HRT, Helsinki 
09.30 – 09.45 Mobilitet för framtiden – så påverkar den tekniska utvecklingen framtidens transportpolitiska beslut
Anette Enemark, Mobilitetschef, Movia Copenhagen
09.45 – 10.00 Developing Smart Transport Solutions in Bergen by establishing a Mobility Lab
Bergen’s contribution to the State initiated programme for “Smarter transport in Norway” is a collaboration between public and private actors. Data, smart ideas, technical solutions and insights are shared in order to benefit ordinary people – cooperation is a MUST!
Hanne Alver Krum, Head of Sales and Marketing, Skyss, Bergen
10.00 – 10.15 Mobilitet i praktiken – Så går Stavanger före
Espen Strand Henriksen – Mobilitetsutvecklare, Kolumbus, Stavanger
10.15 – 10.30 Ask the speakers Q&A – utvecklingen av nye mobilitetsformer – hur gör vi det bäst?
Stefan Thulin, Jemina Uusitalo, Anette Enemark, Hanne Alver Krum, Espen Strand Henriksen
10.30 – 11.00 COFFEE BREAK

Open data – Big Data – Open Source; How clever are we?

Moderator Kerkko Vanhanen, Traficon, Helsinki and Secretary of InformNorden

11.00 – 11.15 Open Data create possibilities for big and small players in the Swedish transport service industry
Carina Trofast, Head of Passenger Services SLL Trafikförvaltningen, Stockholm and Katarina Bratu, Head of Market and sales, Östgötatrafiken, Linköping
11.15 – 11.30 Collection and sharing of data
Gisle Pedersen, Head of digital product development, Entur AS, Oslo
11.30 – 11.45 Big data – Travel card data – How to get more value out of data we already have?
Carsten Jensen, Project manager, Movia, Copenhagen
11.45 – 12.00 How new technology provides support for different traveller needs
Mårten Rignell, Head of sales development, Skånetrafiken, Scania
12.00 – 12.15 Individual info posters at bus stops – automated production based on clever logic, digital timetable and route data + op
Milla Laita, project manager, HSL/HRT, Helsinki
12.15 – 12.30 Ask the speakers – Q&A: How clever are we in sharing data and does it pay-off?
Carina Trofast, Katarina Bratu, Gisle Pedersen, Carsten Jensen, Mårten Rignell and Milla Laita
12.30 – 13.30 LUNCH BREAK

Järnvägsreform och mobilitetsplaner – hur bör vi organisera oss?
Railway reforms and mobility plans – how should we organize ourselves?

Moderator: Per Gellert, Planning Director, Movia, Copenhagen

13.30 – 13.45 Railway reform in Norwegian – now we’re up and running! 

The Norwegian railway reform opens up for competition on the complete Norwegian passenger rail network. A goal of the reform is to become more customer-oriented, to get more value for money, and to integrate rail services more efficiently with other mobility modes.

Kirsti L. Slotsvik, Director General, Norwegian Railway Directorate, Oslo
13.45 – 14.00 From Public Transport planning to Mobility planning
How NT turned their classic Public Transport plan into a Mobility plan.
Signe Klintgaard Korac, Traffic & Consulting Executive, NT, Aalborg
14.00 – 14.15 SpacE –  Shared Personalised Autonomous Connected vEhicles
The SPACE project counts on 45 UITP participants from 18 countries aiming at placing public transport at the centre of the autonomous vehicles.
Cities need to prepare for the transition, and the revolution of AVs is not about introducing a new technology, but about benefiting from the technology to change our approach to mobility and our travel behaviour.
Endre Angelvik, Vice President Mobility Services, Ruter As, Norway
14.15 – 14.30 Anthropological insights into why people choose public transport – and why they don’t?
Why do some people use public transportation often? And why do some actively choose not to use it? These are the main issues in a large anthropological analysis titled “Why I choose public transportation”. The answers lie in a complex interaction between three basic parameters: our perceptions, our competencies and the current availability of transport solutions. In order to change ingrown mobility choices we have to start with these three parameters.
Camilla Struckmann, Communications Director, Movia, Copenhagen
14.30 – 15.00 Ask the speakers Q&A: Hur är bästa sättet att organisera kollektivtrafiken?
Kirsti Slotsvik, Signe Klintgaard Kovac, Endre Angelvik, Camilla Struckmann
15.00 – 15.30 COFFEE BREAK

Everything can be digitized; everything can go mobile!

Moderator Kerkko Vanhanen, Traficon, Helsinki and Secretary of InformNorden

15.30 – 15.45 Digitalizing passenger surveys – utilizing HSL’s mobile app and beacons
Let’s go digital – Paper mills are history. Innovate and enjoy – Make a better future for all.
Antti Vuorela, Special Researcher, HSL/HRT, Helsinki
15.45 – 16.00 Movia’s Beacon-project – what is in the technology for us?
Movia has tested beacons on their network. How they can be used and what it takes.
Anders Borring-Møller, Project Manager, Movia, Copenhagen
16.00 – 16.15 Ticketing as a Service in Switzerland: Offering a new level of convenience for Public Transport users
How Switzerland moves towards nationwide mobile ticketing
Helmut Eichhorn, Head of Sales & Markering, Transport Publics Fribourgeois, Switzerland
16.15 – 16.30 Technology doesn’t feel, but our customers do
– Why we stopped talking about digitalization and started talking about feelings
A wise man once said “Technology is everything that doesn’t work yet”. Meaning technology is only perceived as technology until it creates value and function. Then we call it something else, like a TV, a computer or an alarm clock. When we at Ruter are working with customer services we view digitalization the same way. Digitalization is just something that doesn’t work yet, until it delivers value to the customer and the organization. In this talk you’ll learn about Ruter’s approach to understanding customer feelings and behavior along with our quest to define “flow” in public transport services.
Eivind Skogen, Senior digital advisor, Ruter As, Oslo
16.30 – 16.45  An approach to data driven maintenance through real time data streams and machine learning
Today we have many real-time data sources deployed in the field, each with own designed purpose. However, can we use machine learning and big data analysis coupled with these real-time data streams to uncover more information and gain new insights leading to a data-driven and proactive maintenance? Moreover, to whom would this be useful and are there any organizational challenges?
Ruoyin Lai, Project Manager, SLL Trafikförvaltningen, Stockholm
16.45 – 17.00 Ask the speakers – Q&A: Services for mobile customers in a digitized world
Antti Vuorela, Anders Borring-Møller, Helmut Eichhorn, Ruoyin Lai, Eivind Skoge
18.30 – 01.00 CONFERENCE DINNER

WEDNESDAY 24 October 09.00 – 15.00

Noll-utsläppsbussar, BRT och ny spårväg – vad krävs?
Zero emission buses, BRT and new tramways – what does it take?

Moderator: Ola Skar, Fagsjef areal og transport, Ruter As

09.00 – 09.15 Strategies for fossil-free public transport
Movia’s strategy for fossil-free public transport without increasing ticket prices.
Per Gellert, Planning Director Movia, Copenhagen
09.15 – 09.30 Electric buses in Oslo – Ruter’s transiton to zero-emission
Growing ambitions: from fossil free to emission free
Snorre Lægran, Planning Director, Ruter As, Oslo
09.30 – 09.45 Vad krävs för att göra Stockholms system med bussar elektriskt och vad får det för effekter på energieffektivisering och miljö?
Vad når vi för mål och kan vi göra det kostnadsneutralt? Även redovisning från starten av helt elektrifierad stadstrafik i Norrtälje och inledande lärdomar.
Anna Forsmark, Projektledare el-bussar, SLL Trafikförvaltningen, Stockholm
09.45 – 10.00 BRT is coming to Rogaland! 
What is required for the “Bussweien” BRT-system to deliver the same quality as the metro? Automatic and optimised control of buses operating the Bussveien BRT-system. 
Geir Hagen, Project Manager Bussveien BRT-project, Kolumbus AS, Stavanger
10.00 – 10.15 Tampere is building their first tramway ever
Presentation of the tramway project in Tampere
Pekka Sirviö, VD för Tampere Tram Company, Tampere
10.15 – 10.30 Ask the speakers – Q&A: Noll-utsläppsbussar, BRT och ny spårväg – vad krävs?
Per Gellert, Snorre Lægran, Anna Forsmark, Geir Hagen, Pekka Sirviö
10.30 – 11.00 COFFEE BREAK

Embracing new technology in PT

Moderator Kerkko Vanhanen, Traficon, Helsinki and Secretary of InformNorden

11.00 – 11.15 The new information systems – utilizing open source, micro services and streaming technologies for realtime connectivity
Ruter is developing a new IT-infrastructure that have two fundamentals: “Everything and everyone is on-line».The architecture is event based and data driven – processing is centralized, cloud-based and in real-time.This opens up for creating compelling customer services that are personalized, contextual and in real-time. Further – it will provide insight that eventually will enable balancing the offer to the demand through utilisation of machine learning and artificial intelligence.
Torbjørn Barslett, Team Manager, Ruter As, Oslo
11.15 – 11.30 The Neural Neighborhood – How cities resemble Neural Networks with the help of AI
The Neural Neighborhood – Cities with minds of their own. Do you remember Hal 9000 from the movie 2001? He is in your neighborhood, but only in version 0.1. Let’s take a look at how he could evolve…
Daði Áslaugarson, IT advisor, Straeto, Reykjavik
11.30 – 11.45 Chat robots in customer service channels – Case: Travel Guarantee
Why we want to change behavior of customers and the employees in customer service. How to automate a process via a chat bot.
Linda Bennet Jansson, Business Manager Customer Service, SLL Trafikförvaltningen, Stockholm
11.45 – 12.00 ITxPT – the new standard for innovation and interoperability
As the number of ITxPT members continuously grows, ITxPT specifications are becoming more and more common in the bus tenders of today. Why is this new standard so in demand?
The presentation serves as an introduction to ITxPT and explains what it is that makes ITxPT so fascinating and innovative.
Sandra Schweizer, Concept Developer, AtB, Trondheim
12.00 – 12.15 Ride with the time machine for a better trip
Learn how Kolumbus uses and visualizes Big Data to look into the future and provide the passengers with better information and services. Machine learning and artificial intelligence enable us to know more and improve our services – today and tomorrow.
Audun M. Solheim, Head of Strategy and Development, Kolumbus AS, Stavanger
12.15 – 12.30 Ask the speakers – Q&A: Embracing new technology in PT
Torbjørn Barslett, Daði Áslaugarson, Linda Bennet Jansson, Sandra Schweizer, Audun M. Solheim
12.30 – 13.30 LUNCH BREAK

Kundnöjdhet – hur står det till och vad gör vi?
Customer satisfaction – what do we do and how are we doing?

Moderator: Daði Áslaugarson, IT advisor, Straeto

13.30 – 13.45 BEST – Benchmarking in the Nordic Capitals
The public transport autorities in the Nordic countries cooperative in benchmarkiung their services. The joint BEST seurvey results from 2017 are presented. 
Gabriella Nilsson, Head of Analysis, Stockholm County Council Transport Administration, Stockholm
13.45 – 14.00 How can we improve the customer experience of transfers in PT?
Report from HSL´s Solmu project (Nodes).
Tero Anttila, Director of PT Planning Dept, HSL/HRT, Helsinki
14.00 – 14.15 Putting customers first – easier said than done?
Västtrafik shares experiences from their Innovation arena, which is one of the tools on the journey towards a more customer-centric organization.
Markus Nyberg, Innovation Coach and Maria Novotny, Customer Experience Manager, Västtrafik AB, Göteborg
14.15 – 14.30 How fine tech development and focus on user experience have made public transport faster and easier to usest

Ruter shares the secrets of redesign in their mobile ticketing app.
Christian Fjær, Manager new sales channels and payment systems, Ruter As, Oslo

14.30 – 14.45 Ask the Speakers Q&A: Kundnöjdhet – hur står det till och vad gör vi?
Gabriella Nilsson, Tero Anttila, Markus Nyberg, Maria Novotny, Christian Fjær
14.45 – 15.00 Wrap up of the InformNorden and NLTM sessions

Local host:

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Storstockholms Lokaltrafik